freeztar Posted July 25, 2009 Report Share Posted July 25, 2009 How important is it that a scientist be a marketer and how might that influence the science? A scientist could choose to study oscillatory reactions in elm, but it might be best if that scientist phrased it as "a study of how computer desks react to vibration". Suddenly, this simple change has given the project wings and financial backing! This is how it works most of the time though the above example is a kindergarten version. In the new era of science, which is inextricably bound to its network components, more is needed. A savvy scientist might employ social networking to promote and sponsor their research. Case in point, all the blogs from College professors and doctorates around the world. How will this change affect science? How can science harness the necessary tools of marketing without becoming a slave to it? Is it (or should it be) necessary? Quote Link to comment Share on other sites More sharing options...
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